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Advances in technology and changes in consumer behavior are driving companies today to embrace Customer Relationship Management (CRM) as a critical strategic focus. Yet, many managers have been slow to implement key technologies, citing a lack of knowledge, fear of costs and implementation difficulties. Quaero’s independent study is directed toward resolving and addressing these needs.
Originally released in May 2000, the Campaign Management Software Comparative AnalysisTM is a bound report that features over 22 leading campaign management tools evaluated on the basis of functionality, flexibility, and price. Its purpose is to provide Marketing and Information Technology Managers a thorough and objective analysis from which to select Campaign Management Software that typically requires an initial capital investment of $100,000 - $2,000,000. Total costs could reach $3 million.
The Interactive Decision ToolSM provides managers access to real-time information and data used in the Comparative Analysis, and allows managers to weight criteria based on business-specific requirements. Thus, managers can customize the analysis to help ensure selection of the software that best meets their company needs. The Decision Tool is accessed over the Internet and does not require special software.
This new study and tool are now available for a combined $4500.00 USD. Previous purchasers can obtain the updated version at a reduced price of $1000. For additional information, please visit www.quaero.com .
The Campaign Management Software Comparative AnalysisSM and Interactive Decision ToolSM are the development of Quaero Answers, the research and education group of Quaero. Its researchers ensure that Quaero’s clients are kept abreast of new marketing trends and related technologies. Quaero Answers serves as the exclusive trainer and developer for CRM educational programs for the DMA (Direct Marketing Association).
Download brochure (Requires Adobe Acrobat Reader)
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