Channel Management -Articles about channel management

Use the Internet to Close Sales Should IT Dictate How Business Objectives Are Met? By Josh Krist, Content Manager, SalesLobby.com. Partner Relationship Management software, PRM, promises to change the way business is done. Businesses who use it say that finally, there’s a way to track their partnerships, which are increasingly the preferred modes of indirect channel selling.		Why Channels Become Obsolete By Marc Metzner, Principal, The Alexander Group, Inc. “Take advantage of the enemy’s unpreparedness; travel by unexpected routes and strike him where he has taken no precautions,” Sun Tzu.
Use the Internet to Close Sales Should IT Dictate How Business Objectives Are Met? By Thomas Wood-Young, MBA, President, Wood-Young Consulting. The Internet is currently the most dominant force in marketing. Yet, most companies are struggling to implement strategies needed to make their Web sites pay off and increase their business. The first step is to bring visitors to your site. The best method to increase a site’s visibility is through old-fashioned sales and marketing; there is no quick fix.