Feature Articles about CRM, Sales Compensation, Channel Management, Sales & Marketing Software, and Implementation Planning by industry leaders.



Fielding a Directable Sales Force By Dave Kahle, Chairman, The DaCo Corporation. A directable sales force can be counted on to quickly, thoroughly and positively carry out your directions. A directable sales force is one of the greatest strategic advantages your company can have, but many managers don’t understand why their sales force isn’t directable.		The Differences Between Marketing and Sales By Thomas Wood-Young, MBA, President, Wood-Young Consulting What is the difference between marketing and sales? They are both designed to get a company’s product or services used by the target market, but go about that in different ways. Below is a basic summary of the very different roles of marketing and sales.