Channel Management -Articles about channel management

PRM Market Trends and Best Practices By Bob Thompson, President, Frontline Solutions. Noted PRM expert predicts trends through 2001 and lists what his company has found to be the most successful strategies for successful PRM solutions.		CRM Workshop Data Yields Surprising Results By Josh Krist, Content Manager, SalesLobby.com. Survey data gathered a pair of CRM workshops in September show, among other interesting findings, that only a little less than half of the attendees have segmented their customers. But, a quarter of them report that they're in the process of segmenting their customers.
The Channel Race Goes to the Swift By Marc Metzner, Jim Stifler, Principals, The Alexander Group, Inc. Agility is the key to managing your channels for maximum revenue-generation. Below is a virtual pre-flight checklist of the types of agility and speed that you need to have in place to make your channel strategy more effective. A Partner Relationship Management system is also a crucial element in facilitating channel agility.