Revenue by Design By Michael Schultz, Executive Vice President, Wellesley Hills Group. By applying the tenets of quality management and process improvement to marketing and sales, you can find more revenue for less cost, and you can monitor and measure the results. Plus, you dont have to be a quality guru to do it.
Knowledge Marketing: Use what you know to sell and market more effectively By Thomas Wood-Young, MBA, President, Wood-Young Consulting. There is no question that it is becoming more difficult to gain a competitive edge in marketing services and products. Market forces push marketing and sales professionals to find new ways to differentiate themselves from competitors and add value to their customers. One often over-looked method for doing this is through knowledge marketing.